I’m fiercely excited about the possibilities of the future.
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In 2021, the VP of Product Design for Slack, Ethan Eismann, wrote a post on TechCrunch about Product Principles, which was then reposted on the company’s blog. It outlined what product principles are, how to define them, how to use them, and most importantly, how to keep them from being a cage for your product.…
Data-focused Product Creator with broad cross-industry experience. Led and managed multiple zero to one product launches. Expertise in mobile, e-reading and fintech. Loves galvanizing teams to a shared vision and developing features that improve customer uptake and loyalty. Specializes in devising creative solutions to sticky problems and mentoring junior staff to find their superpowers.
Currently working on a new product to support e-reading New Yorkers, using research, patron interviews, and strategic experimentation to define top product differentiators.

NYPL’s online application process did not allow parents to acquire cards for their children. That required parents to be at a branch in person. Help…

NYPL needed a more scalable solution for library card applications during the pandemic, when library branches were closed. We designed and built this application with…

Australia Post was in the market for a full digital mailbox and bill payment solution. They chose the white-label version of Volly, a digital ebilling…

I’m Risa, product and user research professional with experience in developing products from zero and adding value to existing products.
Avid reader who believes in the power of dogs to save the world.
Open to remote opportunities in any time zone.